Exclusive Services

OBJECTIVE

The objective of the campaign is to engage and reward 70,000 Mastercard users, elevate top-of-mind awareness of the Mastercard brand, and incentivize shoppers to choose Mastercard over cash. Additionally, the campaign aims to create an unforgettable experience for one lucky Mastercard holder by offering them the exclusive opportunity to watch the UEFA Champions League Finals alongside their favorite football idol and entertainer at a private beach resort.

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SOLUTION

To leverage the UEFA sponsorship for increased brand advocacy and awareness. This activation was done in over 8 Prince Ebeano outlets across Lagos, and Abuja. This solution aimed to drive card transactions, reward brand loyalty, and establish enduring connections with the consumer and the brand MasterCard, ultimately enhancing Mastercard's market presence.

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RESULTS

The campaign successfully engaged 73,470 Mastercard users, surpassing the target of 70,000 and achieving a 105% increase. This remarkable engagement demonstrated the effectiveness of our strategy in elevating brand awareness and motivating shoppers to use Mastercard instead of cash.

OBJECTIVE

We were tasked with a campaign objective to foster a strong connection between Cowbell, Twisco, and Top Tea and their target audience. The goal was to sample 250,000 Muslim faithful during the Ramadan season, leveraging the period to boost sales.

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SOLUTION

The 28-day activation was conducted across 12 locations, encompassing 150 mosques and neighborhoods in Lagos and the South-West region. We facilitated an immersive experience during the mosque's fasting break, allowing people to sample the various products. This initiative significantly boosted sales for Cowbell, Twisco, and Top Tea.

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RESULTS

We exceeded our sampling target by an impressive 155%, successfully reaching 388,173 individuals through a comprehensive approach that included wet, dry, and cereal sampling. This extensive engagement not only broadened our reach but also fostered greater brand affinity. Furthermore, we achieved 98% of the projected sales, demonstrating the effectiveness of our strategy in driving product uptake and consumer interest.

OBJECTIVE

The campaign aimed to strengthen Mastercard's market share by fostering stronger connections with its consumer base. Focused on increasing card usage by 15%, the plan seeks to encourage more frequent transactions and position Mastercard as the preferred payment choice, cultivating a deeper emotional connection. Key objectives include a 15% increase in card usage, a minimum of 20,000 interactions with the QR platform, and a 20% enhancement in brand affinity

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SOLUTION

To leverage the UEFA sponsorship for increased brand advocacy and awareness. This activation was done in over 10 Spar outlets and ICM across Lagos, Abuja and PH. This solution aimed to drive card transactions, reward brand loyalty, and establish enduring connections with the consumer and the brand MasterCard, ultimately enhancing Mastercard's market presence.

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RESULTS

Surpassing the initial target of a 15% increase in card usage among participants, our efforts yielded remarkable results, achieving an 18% surge. Furthermore, the campaign's success was evident in a substantial brand affinity increase of 25%, surpassing our initial goal of 20%. 

Over  19K Customers were engaged with 10K Platform interactions.
4K+ customers were rewarded.

OBJECTIVE

The campaign's overarching objective for Twisco was to enhance trial experiences, fostering top-of-mind awareness (TOMA) and cultivating stronger customer affinity. The aim was not only to increase trial engagements but also to drive sustainable growth in sales, establishing Twisco as a preferred and memorable choice among consumers.

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SOLUTION

The solution involve merchandising of product shelves in 150 carefully selected premium stores. A comprehensive field force management strategy was implemented across these 150 stores, incorporating sampling activities.​

 

This approach aimed at optimizing product visibility, enhancing in-store experiences, and fostering direct engagement with the target audience.

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RESULTS

The solution implemented was highly successful, resulting in the sale of 300,000 cases and extensive sampling efforts that reached over 900 consumers. The strategic approach significantly heightened brand visibility, establishing a robust presence in more than 150 stores across Nigeria.

OBJECTIVE

The campaign's overarching objective for Twisco was to enhance trial experiences, fostering top-of-mind awareness (TOMA) and cultivating stronger customer affinity. The aim was not only to increase trial engagements but also to drive sustainable growth in sales, establishing Twisco as a preferred and memorable choice among consumers.

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SOLUTION

The solution involve merchandising of product shelves in 150 carefully selected premium stores. A comprehensive field force management strategy was implemented across these 150 stores, incorporating sampling activities.

 

This approach aimed at optimizing product visibility, enhancing in-store experiences, and fostering direct engagement with the target audience.

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RESULTS

The solution implemented was highly successful, resulting in the sale of 300,000 cases and extensive sampling efforts that reached over 900 consumers. The strategic approach significantly heightened brand visibility, establishing a robust presence in more than 150 stores across Nigeria.

OBJECTIVE

MasterCard's objective was to cultivate brand affinity by crafting Priceless experiences tailored for its card users. The brand sought to boost card transactions and elevate awareness among shoppers, aiming to create a stronger connection with its audience and encourage increased usage of MasterCard for various transactions.

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SOLUTION

To meet with these objectives, we created MasterCard Spend & Win Campaign which had shoppers rewarded for card transactions.The activation was executed in 4 Malls and 3 Spar Outlets(Ikeja City Mall, Palms Mall, Novare, AOS Mall and Spar) in Lagos State.

It  was anchored by an influencer – JIMI Akinsola. Leveraging on the Champion League Buzz we used a randomized QR 

technology to engage fans where they shop with their Mastercard and 

Scan to win football related prices

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RESULTS

• We reached over 10k during the course of the activation and we engaged over 14k stores

 

• 10k QR Platform interaction

 

• 5.9k gifts given

 

• We also had a grand prize of an all expense paid trip to watch a UEFA Champions League match.

OBJECTIVE

Loya Milk, a premium full-cream dairy brand, aimed to craft a memorable and impactful experience to elevate awareness and foster consumer affinity. The objective was not only to boost shelf uptake across various retail pack sizes but also to create distinctive and sustainable experiences that resonated across all regions of Nigeria.

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SOLUTION

Executed the "BE LOYA STRONG" Campaign seamlessly within retail stores, integrating key elements such as merchandizing, proficient promoter management, vigilant stock monitoring, and strategic planogramming. This holistic approach was meticulously designed to guarantee a comprehensive and impactful execution of the campaign objectives.

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RESULTS

The campaign's 4-year Modern Trade Shopper Engagement was executed across 360+ retail stores, including supermarkets, neighborhood stores, and table-tops. Through strategic efforts, the campaign successfully elevated the brand's share of shelf to eye level, enhancing visibility and consumer accessibility. Remarkably, the campaign achieved a sell-out of over 150,000 cases of Loya Milk, spanning various retail pack sizes, indicating a significant impact on sales and market presence.

BACKGROUND

• Pepsodent was re-launched globally with a core Mass Health offering for the Family Health Brand. This core offers basic, affordable toothpaste for the entire family, positioned on Anti-Cavity. The re- launch was targeted at retailers and shoppers alike Pan-Nigeria

• Key task : Product education and sales

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RESULTS

• Over 7,000 enjoyed free dental checks

• Over 3,000 retailers were engaged

• Over 15,000 shoppers were engaged

• Over 50,000 tubes of the New Pepsodent were sold

BACKGROUND

• Off trade activation at Malls across 3 major cities ( Lagos, Abuja Port Harcourt) 

•  Engaging customers about the brand and educating them more about the first world ‘’Luxury’’ whisky and what they stand to gain after purchase of the brand.

• Increase sales in each of the malls being activated.

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RESULTS

• Sales target were met – 100%

BACKGROUND

• On Trade activation at high class lounges and clubs  across 3 major cities ( Lagos, Abuja Port Harcourt) 

 

• Immerse the regular customer of bars in a life of luxury, Push bottle

 

• Sales and get participant for the art of hosting.

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RESULTS

Achieved Brand visibility and sampling target

OBJECTIVE

Good Knight, one of the leaders in the insecticide category launched a non-irritant insecticide that allows you spray inside and stay inside 

The objective was to create awareness, Increase and sustain product offtake in Modern Trade Outlets.

To have an accurate stocking and proper shelving of products.

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THE SOLUTION

Executed the Happy Moments Drive initiative in 100 Modern Trade outlets nationwide, enhanced  sell-in through strategic merchandizing. This involved product display optimization, specialized gondola deployment, and the recruitment and management of 101 Brand Ambassadors. Implemented a permanent deployment strategy with monthly training for sustained proficiency. Ensured weekly tracking and shelf display enhancements to boost brand visibility and engagement.

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THE RESULT​

The campaign delivered outstanding outcomes, witnessing the successful sale of 10,034 cases of GKPS, 557 cases of LV, and 7,280 cases of Insecticide. This remarkable performance underscored a substantial influence on product adoption and a notable increase in market share.