Research and Measurement


Research and Measurement

Connect Marketing Services has invested in proprietary tools like the Passion Drivers which fills the gap on ‘why fans are fans’ and demonstrates the underlining factors that determine how they interact with their sports, arts, etc. These studies are established international methodologies that have been applied to local cases with a series of case studies.

We believe that your investment in marketing must be transparent with clearly established accountability levers. The days of logo plastering is gone, we must be able to show how each marketing engagement has contributed to the bottom-line.

With clear objectives set before the commencement of each engagement, we ensure that measurement starts from the briefing stage, not at the end of the activation.