Field & Retail Marketing

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Field & Retail Marketing

Connect Marketing provides representatives and activities that supports all retail activities within the market

These services are designed to increase product availability, maximize display and point of sale compliance, increase brand awareness and to give clients a much greater insight into what may be affecting their product sales.

Client goals and targets are fulfilled by operatives who are employed by Connect Marketing Services on the field. This minimizes the cost of having to train, deploy and brief your own field staff and also ensures that the services are completed by experienced display representatives who have been purpose-trained.

Our services are flexible and tailored to clients’ area of focus, location and size of individual field marketing campaigns. From high profile nationwide product launches and promotions to short notice local one-off field force activations, our field marketing service is very effective .

Another major advantage of our specialist field marketing services is the technology and dedicated systems infrastructure, coupled with advanced reporting and analysis tools. This ensures that the work completed is efficient, fully accountable and extremely accurate.

Our field marketing services usually fall into one of two categories: Contract Services (long term ongoing strategies), or Tactical Services (one-off interventions, promotions or activities).

Our Services include;

  • POS Merchandising/Placement
  • Compliance Audits
  • Sampling
  • Mystery Shopping
  • Stocktaking/Product Ordering
  • Promotions/Seasonal Promos
  • Product Launch
  • Events
  • Analysis & Reporting

 

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