14 Apr 2009

 

Coca-Cola Football Account Goes To Connect Marketing

 

Connect Marketing has announced that the Coca-Cola Football account has been awarded to the agency. The account was awarded to the agency after a well-contested pitch conducted in December, 2008.

Coca-Cola is one of the oldest and most fervent supporters of Nigerian football. The brand has been the most consistent sponsor of the national football teams and the FA Cup (which it dropped recently). Internationally, The Coca-Cola Company is a foremost NFF, FIFA and IOC Partner and it has invested a lot of resources both in the development of the game, and in promoting competitions across the world.

According to Wangi Mba-Uzoukwu, Marketing Manager, Colas, Coca-Cola Nigeria ,'football is the number one platform for the Coca-Cola brand worldwide and we take our involvement with football very serious'

Femi Adelusi, Media and Sponsorship Manager, Coca-Cola Nigeria, stated that "Coca-Cola Nigeria was looking for a partner that could leverage the brand's investment in football and deliver a clear path that will establish a clear return on our investment. We invited a number of companies for the pitch and we finally settled for Connect Marketing. We believe that they understand where we want to go and they have the tools and personnel that can take us there".

According to Tunji Adeyinka, Managing Director, Connect Marketing: "We are extremely proud and excited to work with the Number One brand in the world. We know that we will provide the required depth for the client, and know that we will also learn a lot in the process".

Connect Marketing Services provides sponsorship consulting services using methodologies that help businesses to make sense of their investment in the sponsorship area. Connect Marketing is an affiliate of the Octagon Worldwide group.