Coke is one of oldest partners of FIFA. As a sponsor of the FIFA World Cup,   the company sponsors the Trophy Tour which takes the trophy to partner   countries. In Brazil, before the trophy arrived, Coca-Cola generated buzz by   placing a giant safe on one of the busiest streets in the Sao Paolo square.   The person that answers ten World Cup related questions correctly gets to   open the safe and pick a prize. 
In Nigeria, the trophy berthed in Abuja where the President received the   trophy and subsequently the trophy was flown to Lagos. The high-point of the   tour was the massive Soccer Zone created at the National Theatre in   Surulere, Lagos. The massive event brought in thousands of visitors who saw   the trophy, were photographed with the trophy and stayed back to play   several games on the grounds before they left. Consumers and partners came   to the stadium and left with a good dose of celebration and with bottles of   Coca-Cola. See more on http://www.youtube.com/watch?v=aJIFCzMvAQo
   
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