Post By ConnectMarketing in Sponsorship ()
Well, this item has been in the news in the past few weeks. Some people say government is pulling out because they don't have any 'support' or 'funding' from the private sector. How does the whole story sound?... read more>>
Post By ConnectMarketing in Content Management ()
Big Brother, Apprentice, Idols, Nigeria, Intern, Dragon’s Den, The Entrepreneur, etc.We receive proposals every week for another one and another one. Many of them are clearly ‘me-too’ and these days ‘original’ is not really original. However, there are still some pearls out there.The television stations are winning because the shows are bringing back the viewers and the media rates are going up. What about the brands that are associated with the shows? The more short term the objectives are, the less effective. Also, when a brand is associated with a reality show whose DNA and core essence is not in line with the brand’s DNA, you can hazard a guess. Which reality show can ... read more>>
Post By ConnectMarketing in Sponsorship ()
This is the very first Connect Blog, the first time that we really want to bring forward our opinion as a firm and create a platform to discuss those opinions with you. Of course, sometimes, as a firm, we may not have one opinion. Because we encourage open discourse, we will make the different opinions open to our readers.
We thought we should talk about the Olympics as the very first topic for discussion on this blog. Thinking about it, there are so many ways you could look at this- you can look at it from the global perspective or from the local angle. This particular edition is very interesting because of the host country, China. ... read more>>